Why we’re launching on Android first

Published
Reading time
4 minutes
Topic
Studio
Written by
The Noisy Fox team
The short version

Most of the world’s phones run Android, Google Play lets a small studio ship and fix things quickly, and building there first means the iPhone versions arrive more polished. iOS is coming. It’s just second in line.

The short answer

We’re a small team. Building for two platforms at once would mean doing everything twice and doing it half as well. So we picked one to start with, and we picked Android.

That isn’t a statement about which phone is better. It’s about where we can learn the fastest.

Where are the players?

Android runs on most of the smartphones in the world, across a huge range of prices. That matters to us. We want our games to feel great on a budget phone in a pocket on a crowded bus, not only on this year’s flagship.

Designing for that range from day one keeps us honest. If a game runs smoothly on an older mid-range Android phone, it will fly everywhere else.

Shipping and fixing quickly

Google Play gives developers good tools for testing in stages: internal tests, closed tests with invited players, open tests, and staged rollouts where an update goes to a small percentage of people first.

For a studio that is still finding its voice, that loop is everything. Ship to a few hundred people, read what they say, fix it, ship again. By the time a game reaches everyone, it has already been shaped by real players.

Launch is the first day of a game’s life, not the last day of making it.

What about iPhone and iPad?

They’re coming. Our games and apps are built so they can move to iOS without a rewrite. Once a title is stable on Android and we’re happy with how it plays, we’ll bring it to the App Store.

The upside for iPhone players is that they get the version that has already been through months of feedback and fixes.

How do I hear about releases first?

Everything we release will appear on our Apps & Games page first. If you’d like to try things even earlier, email us to become a tester. iPhone owners can write too, and we’ll keep your address for when the iOS versions are ready.